For most of my career I've worked at the leading edge of whatever technology was reshaping an industry: moving steel into Europe's wind-power market, putting robots on warehouse floors, helping people live with AI on their faces, reshaping how they discover things to do nearby. The industries couldn't look more different. The constant is the human underneath: what people actually need, what they'll trust, and what makes their experience genuinely better. That's the thread through all of it, and the apps are where it lives now.
Two chapters: building the smart glasses, then reshaping how people find things to do
Smart glasses · Burlingame, CA
Facebook Events & Local · Menlo Park, CA
The move from heavy industry into startups
Heavy industry and new technology, across China, Germany, and California
A few things that are true across everything I make.
I used to steer the build — setting direction, leading engineers and designers, owning the trade-offs and the priorities. Now I do all of it myself: strategy, design, copy, and the actual build, from concept to launch. The toolkit is Claude and Lovable, and that's really it. I taught myself to work this way in a matter of months, with no team behind me — it's me and the AI.
My favorite work lives where the answer isn't obvious: defining what "good" means, where to set the quality bar, what the failure modes are, and how much to show the user when the system isn't sure.
I don't ship streaks, shame, or manipulation. I'd rather a product say less and earn trust than say more and burn it. That's a design constraint I hold deliberately.
New tech is only interesting to me when it actually helps a person do something they care about, and does it calmly, clearly, and with respect for their time and attention.